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About the CVB
The Area's Official Destination Management Organization
The Iowa City/Coralville Area Convention and CVB logoVisitors Bureau (CVB) is the Iowa City, Coralville, North Liberty, and Johnson County area's official destination management organization. The objective for the CVB is to increase visitor volume and spending by bringing conferences, meetings, leisure business, and special events to our community and enhance our area quality of life.

We achieve this by
  • Attracting conventions and events to the community
  • Executing and operating events
  • Providing service and support to conventions and area existing signature events
  • Providing comprehensive information to visitors and prospective visitors

Representing Our Partners
As a private, nonprofit corporation, the CVB is guided by a 15-member board representing the CVB partnership; the city councils of Iowa City, Coralville, and North Liberty; the University of Iowa; Johnson County Board of Supervisors; and the hospitality industry of Iowa City, Coralville, and North Liberty.

A Top Industry in Iowa
Tourism is one of the top industries in Iowa, supporting thousands of jobs and generating millions in tax revenues. In 2013, Johnson County ranked fourth in Iowa with a 10.6% increase in visitor taxes. Visitors to our community spent more than $368 million last year while spending another $22.4 million in local and state taxes. Tourism in Johnson County employs 3,500 (Source: U.S. Travel Association).

Mission
The Iowa City/Coralville Area CVB advances the economic vitality and quality of life for residents and visitors as Iowa’s premier destination.