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Mission:
The Iowa City/Coralville Area CVB advances the economic vitality and quality of life for residents and visitors as Iowa’s premier destination.
What is the CVB?
It is the area's only full-time destination marketing organization. The CVB promotes the Iowa City/Coralville area to visitors.
Who is the CVB?
The CVB is a private, not-for-profit corporation guided by a 14-member board, representing the CVB membership, the city councils of Iowa City, Coralville, and North Liberty, the University of Iowa and the hospitality industry of Iowa City, Coralville, and North Liberty.
Have I seen the ICCCVB at the Coral Ridge Mall?
The CVB has recently been given the opportunity to market to approximately 10 million visitors a year through our presence at the CVB Guest Welcome Center at Coral Ridge Mall. This will be one more way we can promote the Iowa City/Coralville area as destination and inform tourists of everything we have to offer.
Where does the CVB funding come from?
About 60% of the CVB funding comes from approximately 28% of the hotel/motel taxes collected in Iowa City and Coralville. Membership dues, retail sales and other partnerships make up the other 40% of the budget.
Membership:
The CVB currently has more than 250 member organizations. The following are just a few of the member benefits associated with the CVB:
- Visitor Guide Listing
- Visitor Referrals
- Free cases of the Iowa City/Coralville Area Visitor and Community Reference Guides
- Web Listing and Link
- Free Pads of Area Tear-Maps
- Brochure Display in Visitor Center & Mall Welcome Center
- Conference & Meeting Leads
- Confidential Conference & Sporting Events Calendar
* Membership benefits vary based on level of membership.
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